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8. Media Consumption
   Social Media: Heavy users of Instagram and Pinterest for wellness inspiration, following influencers who promote self-care, aromatherapy, and holistic living.
   Websites/Blogs: Frequent readers of wellness blogs, online magazines (such as Well+Good, MindBodyGreen, and The Chalkboard), and home decor sites.
   Podcasts/Streaming: Listen to wellness-focused podcasts that highlight mindfulness and mental health (e.g., The Daily Meditation Podcast, On Purpose with Jay Shetty).
   Email Newsletters: Subscribe to wellness and home decor newsletters for tips on stress relief, home improvement, and product recommendations.
9. Influencers and Decision-Makers
   Wellness and Self-Care Influencers: Follow influencers like Melissa Wood Health, Gabby Bernstein, and Adriene Mishler, who promote self-care practices incorporating relaxation, mindfulness, and aromatherapy.
   Mental Health Experts: Look to professionals like Brené Brown and Deepak Chopra for advice on emotional well-being and personal growth.
   Friends and Family: Trust recommendations from their close social circle, especially within wellness communities, for brand credibility.
10. Brand Perceptions and Preferences
    Brand Values: Prefer brands that emphasize sustainability, ethical practices, and transparency regarding ingredient sourcing. They look for certifications (organic, non-toxic, cruelty-free) to ensure products are safe and eco-friendly.
    Perception of 3-Wick Candles: Consider 3-wick candles a wellness essential, designed to enhance self-care routines by providing a soothing ambiance through therapeutic scents.
    Preferred Brands: Likely attracted to premium brands such as Le Labo, Diptyque, and P.F. Candle Co., but also open to boutique, artisanal candle makers who align with their values.
    Brand Loyalty: They are loyal to brands that resonate with their values and provide consistent quality. Limited-edition scents or seasonal offerings keep their interest piqued.